Forrest Lam brings an elite, rare, and nuanced powerhouse blend of aggressive sales execution, operational mastery, and high-end design sensibility to the Forward One team. Possessing a deep, dual-market fluency in both New York City and Los Angeles, Forrest leverages a sophisticated understanding of bi-coastal real estate trends to give his clients an undeniable competitive edge. Having studied art in Paris, his sharp visual instincts paved the way for years of driving revenue and navigating high-stakes commerce—coordinating editorial projects for Harper’s Bazaar and W Magazine, and anchoring an impactful tenure as a General Operations Manager for Superdry & Co. At Superdry, he directly oversaw major retail buildouts, managed cross-functional contractors, and optimized logistics to spearhead a measurable, high-velocity increase in sales volume, KPIs, and a +30% increase in conversion rates company wide. This proven track record of managing complex physical spaces and closing numbers translates into a massive advantage for his clients. Specializing in the design-forward enclaves of West Hollywood and Silver Lake, Forrest approaches every transaction with a highly analytical framework and an elite, relentless instinct for negotiation. Whether securing a high-value deal or navigating a complex property transition, Forrest is fiercely focused on protecting his clients’ bottom line and delivering flawless, high-tier results.